Away from pure white..
Dajana Basic London is a trendsetting bridal wear label specialising in eye-catching and elegant dresses for young, modern brides in London and around the world. Reinventing classical white wedding dresses by adding subtle colour shades and transformability through innovative designs, Dajana's signature gowns represent a fresh era in the bridal wear industry.
...for your wedding day & forever.
Discover more, Dajana's designs have also been featured by









![dd0ec00c-479b-4f5d-ade0-29f4d8e9b745[2]-3.png](https://images.squarespace-cdn.com/content/v1/59bacadc29f18740637aebda/1513225181179-7B2MYAYJUFG0DQZQE32N/dd0ec00c-479b-4f5d-ade0-29f4d8e9b745%5B2%5D-3.png)

![BSW41_101[2].png](https://images.squarespace-cdn.com/content/v1/59bacadc29f18740637aebda/1513225159401-KKOQJS52C93PJT4K0NUC/BSW41_101%5B2%5D.png)

As seen in
βIt always feels like a dream come true, for us and our brides, when designing a bridal gown to perfection. With love and a smile,β